"A word in earnest is as good as a speech"
~Charles Dickens: Bleak House

Thursday, July 24, 2014

Thoughtful Thursday ..... It Really Is All About the Bass!

A while back I wrote a blog about sexism in advertising and there was a video about how the "perfect" models we see in magazines are photoshopped to perfection. While I appreciated the woman giving the presentation I am not so sure she would hold the attention of young women of the world.

This however will:

I LOVE this song/video! I love the fact that while they are singing about boys that will appreciate their "booty" the women in the video are not sexualized, they are confident, they are happy, they are having fun. They are being sexual in a subtle refreshing way. They are not saying - eat all you want and become unhealthy, they are saying be happy with what you are born with and don't make yourself sick trying to be something you are not. That is at least what I got out of it.

It reminded me of the impact this Dove Soap "Real Beauty" project had on me the first time I saw it:

Dove also commissioned a study on "beauty" and women's concept of beauty. The below comes from the study's conclusion:

The study demonstrates that authentic beauty is a concept lodged in women’s hearts and minds and seldom articulated in popular culture or affirmed in the mass media. As such, it remains unrealized and unclaimed. This idea of beauty appears to have been replaced by a narrower definition that is largely located in limited ideals of physical appearance. It appears that the word “beauty” has – in many ways – become functionally defined as “physical attractiveness.” This definition of beauty is powerfully communicated through the mass media and has been assimilated through popular culture. It is this ideal that many women measure themselves against and aspire to attain. However, because this ideal is extremely difficult to achieve, women find it difficult to think of themselves as beautiful. This can contribute to unhappiness and low self-esteem and self-worth – especially among those women (often younger) who are more likely to take their cues from popular culture. 

It is almost reminiscent of Lady Gaga's "Born this Way" video in which she performed sans outrageous costumes in response to people who had called her ugly, who had said she looked like a man. This was another anthem for the youth to instill a belief that they are ok just the way they are (granted, Gaga is not as happy & uplifting as "All About the Bass").

Each time I hear an anthem song, or see a real beauty campaign I think to myself, this is it, things will change. But then I turn on the television and I see commercials telling women & girls of all ages that they need more make-up, or anti-aging cream to be attractive & keep their man. I open another magazine and see another unrealistic example of perfection women are supposed to aspire to. 

But with every new anthem there is hope .... there is always hope! 

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